Liverpool presented their new home kit for the 2026-2027 season, unveiled as part of the campaign “greatness is timeless”. Designed by Adidasthis jersey pays tribute to the club’s heritage by taking direct inspiration from the 1989-1991 home tunic, an era marked in particular by the title of English champion in 1989/90 under Kenny Dalglish. The design revisits the iconic geometric pattern of the late 80s, combined with a modernized red base and clean white details, in a clear desire to connect past and present.
Beyond the aesthetic aspect, Adidas here highlights an approach combining performance and innovation, with “CLIMACOOL+” technical materials and mesh zones intended to improve breathability and comfort for players. The brand also accompanied this launch with a creative device integrating artificial intelligence, bringing together former legends of the club such as Ian Rush, John Barnes, Alan Hansen and Bruce Grobbelaar alongside current players.
