It’s Zinédine Zidane!

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By: Nicolas Gerbault

For the 2026 World Cup, the new adidas advertising brings together football stars like Lionel Messi, Zinédine Zidane, David Beckham and Lamine Yamal. For an overall incredible clip.

The casting is exceptional. For its event advertising clip before the 2026 World Cup in North America, adidas hit very, very hard. The German equipment manufacturer did not fail to bring together its superstar Lionel Messi, who is preparing to play his sixth and last World Cup, his legends Zinédine Zidane and David Beckham or his new muses Lamine Yamal, Jude Bellingham and the 2025 Ballon d’Or Ousmane Dembélé.

Adidas has called on the services of Timothée Chalamet, new Hollywood star, to direct a five-minute advert taking place in the United States. “The story” begins in a convenience store typical of large US cities and the 30-year-old actor, cap screwed on his head, is in the middle of a call with a certain Benito who is none other than Bad Bunny, the Puerto Rican singer who performed the last half-time show of the Superbowl.

Zidane with Beckham and Del Piero

Timothée Chalamet has assembled a crack team for a three-on-three in a backyard of buildings: Trinity Rodman, Jude Bellingham and Lamine Yamal! The Merengue and the Blaugrana pretend not to talk to each other in the car. “Super cohesion”attests Chalamet. This news
team must face a trio who have not lost since 1996, despite a shock, in 2002, against “Becks”, “Zizou” and Alessandro Del Piero! We find the three rejuvenated players in the ad.

Faced with Lamine Yamal’s astonishment, Timothée Chalamet recalls that Zidane is “the best midfielder of all time”. And to shout in French: “It’s Zinédine Zidane brother! » A punchline that made the networks happy. The hero of Dune Or Marty Supreme is obviously Franco-American. Born in New York, he spent his summers with his father’s family in Haute-Loire and is today a big supporter of AS Saint-Etienne. Timothée Chalamet thus brings his three players into this backyard transformed into a football arena, where it is “win or go home”. We then discover that Lionel Messi and Bad Bunny are the organizers of these matches “street”.