The Real Madrid jersey is a resounding success in 2025 and has established itself as one of the most coveted Christmas gifts around the world. According to an agency study Euroméricas Sport Marketingthe Madrid club is the first in the world to have sold more than 3.1 million copies since the start of the year, thanks in particular to the popularity of players like Kylian Mbappé, Vinicius Jr and Jude Bellingham. This figure puts Real Madrid far ahead of its main competitors such as Barça, PSG and Bayern Munich, who have all exceeded 2 million jerseys, but remain short of the 3 million mark.
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Beyond commercial success, these sales constitute a major pillar of the club’s economic strategy. According to Real Madrid’s latest financial report, 43% of revenue for the 2024-2025 season came from marketing, a total of 506.2 million euros, up more than 18% from the previous year according to A.S..
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