Real Madrid continues its spectacular economic rise. For the 2025-2026 season, the Madrid club plans a record budget of 1.248 billion euros in revenue, exceeding the 1.185 billion of the previous year. This increase is mainly explained by the operation of the Santiago Bernabéu, now transformed into a real entertainment center for visitors. Between the Sky Bar, the Bernabéu Market, special events (like the NFL game on November 16) and a Christmas theme park, the stadium now generates more revenue than an iconic museum like the Prado. The “Bernabéu Tour” brought in 52.6 million euros last season, compared to 27 million for the famous Madrid museum, according to A.S..
Added to this are sporting revenues, including part of the winnings from the Club World Cup and European competitions. Real Madrid maintains solid profitability, with a profit of 24 million euros in 2024-2025. The marketing budget climbs to 539 million euros, confirming the club’s desire to capitalize on its global brand while making the Bernabéu a real economic and therefore cultural engine.
