Ambassador from 2015 to 2021 for Juventus Turin, where he played 320 matches during his playing career (171 goals), David Trezeguet is looking for a new project. “ I want to do something else, I’m looking for a new attractive project “, he declared when he left Piedmont.
Once announced as a potential candidate for the presidency of River Plate, where he played 38 matches and scored 17 goals between 2012 and 2014 – the 98 world champion finally gave up. He chose to get closer to Stefano Di Carlo, former secretary general of the Millonarios who was recently elected president.
This Monday took place the inauguration ceremony of the new boss of River at the Monumental. And among the many personalities alongside Stefano Di Carlo, there was notably a certain David Trezeguet. According to the Argentine press, the former French striker should be given an institutional role within the Buenos Aires-based club in order to develop the River Plate brand internationally.
An institutional role for Trezeguet
The objective of this initiative, called River 2030, is to position the club as the most influential brand in Latin America. But also to guarantee new sources of income beyond player transfers. This strategy is inspired by the models of other clubs such as Real Madrid, FC Barcelona and Liverpool.
“ We have started to work on an essential aspect: the international influence of the club, said a close friend of the new president. When we arrived, we had to rebuild a lot of things. We have found identity, essence, sense of belonging, titles and infrastructure. Today, we are convinced that the real turning point lies internationally. »
