Ousmane Dembélé, recently crowned Ballon d'Or 2025, is preparing a new partnership with the Italian fashion brand Zegna, of which he is a long-time client according to The Team. The PSG striker, already under contract with Adidas for 3 years, favors carefully chosen collaborations and refuses projects that do not correspond to his image, such as certain placements of food products or household appliances. According to his image agent, Frank Hocquemiller, “the most luxurious brands are not the ones that spend the most money, because they are desirable and interest everyone”.
Despite a less exposed profile on social networks than other stars, with 19 million followers compared to more than 500 million for Messi or Ronaldo, the French international maintains an exceptional aura which attracts high-end brands. “He is no longer just a striker who scores goals, he is the 2025 Ballon d’Or”declared Loïc Ravenel, co-director of the Football Observatory at CIES, emphasizing that its unique image remains its best asset for carefully selected partnerships.
