Launched last August after the Dazn fiasco, Ligue 1+ quickly found its audience. Last September, the new channel created by the LFP, which broadcasts eight matches out of nine per championship day, already had 1.026 million subscribers.
To bring its direct to life, Ligue 1+ has recruited journalists and consultants, like Thibault Le Rol, Marina Lorenzo, Xavier Domergue, Giovanni Castladi and Swann Borsellino. But also former players: Benoît Cheyrou, Adil Rami, Guillaume Hoarau or Souleymane Diawara.
Another name had also circulated at the start of the season. This is that of Thierry Henry. Present on video premium at the time when the platform broadcast Ligue 1, the legend of the Blues is currently working on the American channel CBS Sports on the evenings of the Champions League. And it was in reality not contacted by the LFP to integrate the Ligue 1+ teams, according to Jérôme Cazadieu.
“We look at all the new profiles of players who have stopped”
” No. We did not contain Thierry Henry because he had already worked a lot and very well worked with a video prime (from 2021 to 2024) and we wanted to have a form of novelty, even if everyone has already worked everywhere. It was necessary an identity specific to Ligue 1+ “Said the editorial and marketing director of the LFP to The team.
But the latter is said to be on the lookout for new arrivals: ” We look at all the new profiles of players who have stopped their careers recently. But that requires commitment, to accept to be present every championship weekends. In any case, we receive a lot of incoming calls, including personalities present on other channels. »»
