This is the new rule of the Ballon d'Or. From now on, the winner no longer knows in advance that he has won the prestigious distinction. But yesterday, the equipment supplier of Ousmane Dembélé, Adidas, found himself in the heart of a small controversy. Only for a few moments after the announcement of the coronation of the number 10 of Paris Saint-Germain, the brand with three bands published visuals where Dembélé was seen to put alongside the Ballon d'Or. And it was not a montage.
Was “Dembouz” aware of his victory before the ceremony? The team confirms that not. The secret was well kept by France Football. However, Adidas, who also sponsors Lamine Yamal, had planned. Clearly, the German equipment supplier organized shoots upstream in Paris and Barcelona for Dembélé and its Spanish competitor in order to be ready to draw when the time comes. “They had prepared more things on Dembélé. They probably felt that we were moving towards that ”said a relative of the file. The mystery is resolved.
