It was not won. Today at the animation, on the ground, of the Ligue 1+ platform – the new LFP stamped support dedicated to the French championship – Marina Lorenzo almost hung up four years ago. The young woman then was affected and disgusted by the short experience that was hers with Mediappro within the Telefoot channel.
In the winter of 2021, shortly after the death of the aforementioned project, the journalist had entrusted her moods to Ouest France. “”
Today, it questions me about how I want to continue this job. Do I want to be dependent on these volatile rights, which start from one chain to another? I am not sure I want to continue to be part of this system. I am in a big questioning, ethics, staff, professional She was blowing then.
Cold shower after only three months
To join the Telefoot adventure, the interested party it is true had left the Canal+ group in the summer of 2020. ” There was necessarily questions, because it was a new actor in French football. But Mediaipro did not happen anywhere either. He had been doing business in sport for years, enjoyed expertise, knew the constraints of production, distribution, appeared prosperous. I relied on this. I trustedshe justified at the time. I wanted to take this risk, to believe in this project and to participate in the creation of a channel, which is a unique experience in a career. »»
Las, everything quickly collapsed. As of October, Mediapro wished to renegotiate the famous contract to a billion, taking the pandemic as a pretext. And in December, the ax fell. “” It is Julien Bergeaud, our director general, who brings together the editorial staff to give him the news. He tells us that it will stop, but he doesn't know when. Maybe at Christmas, maybe afterwards. It comes out a few minutes later in the media. (…) It's the cold shower, the general amazement. First there was a great silence, then some were taken from emotion and tears », Narrates Marina Lorenzo.
Mediaipro, an evil for a good?
She herself could not hold back her tears during her last appearance on the set. “” Thank you to players, clubs and press attachments who did not drop us “, She then lets go live, tremolos in her voice. “”
I promised myself not to fall into live pathos, because I realize to be a privileged and that there are much more people to complain than me. But I had underestimated this emotional charge, which dressed suddenly, because we also experienced a very strong human adventure “, She will explain afterwards.
And to conclude at the time with a bit of optimism: ”
It ends in extreme brutality, there is a feeling of mess, but I tell myself that it may be an evil for good. It has been years since everyone feels that football is going wrong. The bubble has never stopped swelling and it slams today. It's time to find the reason. Hopefully the story of Mediapp will have the merit of pushing each actor to think serene and intelligently on the real value of French football, which needs to reform in depth.
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