The choice of Udine to accommodate the European Super Cup 2025 owes nothing to chance. Located in the Julienne Frioul-Vénétie region, the city has modern infrastructure, starting with the Stadio Friuli, recently renovated and equipped with equipment in accordance with international UEFA standards. With its 25,000 places, it offers an ideal balance between capacity and intimate atmosphere, guaranteeing spectators an experience close to the field. In addition, the region has already proven its know-how in the organization of major sporting events, in particular thanks to the close collaboration between local authorities, sports authorities and the economic fabric. This meeting is also a great showcase for a region often overshadowed on the Italian tourist card. Stuck between the Alps, the Adriatic Sea and the Slovenian border, the Julienne Frioul-Vénétie remains largely overlooked in France, far from the international aura which Venice or Verona, more publicized for decades, enjoyed.
“For Udine, hosting the UEFA Super Cup final is a source of pride and satisfaction. Sports events of such an international importance are generally taking place in major cities or European capitals. This is why choosing Udine is an exceptional success that we are very proud of. I would like to thank UEFA for the confidence it grants to our city, as well as Figc, Udinese Calcio and the Julienne Frioul-Vénétie region for their joint efforts which have made this important success possible. This event is an opportunity in many ways: economic, sporting, cultural and tourist. Udine will have the honor of hosting one of the most prestigious events in the international football landscape, with the participation of two of the most popular teams in the world. It will be a unique opportunity to show the whole world the beauty of our region, to promote our local successes and to enhance the image of the city. As a municipal council, we collaborate with all the stakeholders to make this event not only a prestigious football match, but also a real celebration for the whole region ”said Alberto Felice of Toni, mayor of Udine.
A surprising but expected choice …
Udine's choice for the European Super Cup 2025 is involved in a particular context for Italian football, at a time when Figc is preparing to co -organize Euro 2032 with Turkey. For several months, UEFA has expressed its concerns in the face of the dilapidation of a large part of the Italian stages, deemed late compared to international standards in terms of comfort, security and modernity. Threats of partial withdrawal of the organization even hover over the federation if the promised renovations are not carried out on time. In this context, the Udine Super Cup is a life-size test: it allows Italy to show its ability to accommodate a high-level event in good conditions, while emphasizing the importance of investing massively in its infrastructure if it wants to avoid a disillusionment at seven years from a major continental meeting. Beyond purely sporting aspects, Julienne Frioul-Vénétie has a major asset: its strategic geographical position.
At the crossroads of Italy, Slovenia and Austria, the region is a European crossroads, easily accessible for supporters from several countries – even if French supporters still had to fight to come to Udine with a stopover in Venice, Verona or Sad (by plane or train). This cross -border character corresponds perfectly to the spirit of the European Super Cup, which brings together each year the winners of the two main continental competitions. UEFA has also been sensitive to the will of the local authorities to make the event a tourist showcase, by focusing on a cultural and festive program intended to seduce visitors far beyond the match. Here, history is marked by a unique cultural mixing, mixing Latin, Germanic and Slavic influences, a reflection of its strategic position at the crossroads of Europe.
Economically dynamic thanks to the industry, the food industry and coastal tourism, the territory sees in the supercup a rare chance to claim its identity and to recall that it is not limited to a role of the region of passage. For Udine and its inhabitants, hosting such a poster is not only a sporting event: it is the opportunity to proudly represent a whole land still too often in the shadows. Finally, the enthusiasm and involvement of the Julienne Frioul-Vénétie in the preparation played a decisive role. The establishment of “Trophy Experience” in several cities, urban decoration, fan zones, cultural activities and partnerships with tourism players testified to exemplary mobilization. The President of the Region, Massimiliano Fedriga, had also summed him up during the official presentation: “The Julienne Frioul-Vénétie will be under spotlights from the whole world”. A perfectly aligned message with the mission of UEFA, which seeks to promote football while promoting the territories that welcome it.
