It is now official: following the withdrawal of Dazn after only a year of partnership, the professional football league will launch its own platform next season to broadcast the league 1 championship. This channel will be available on all operators (Orange, SFR, Bouygues, Free), connected TVs and game consoles. But not on Canal+, which withdrew from negotiations against all odds.
Bad news for subscribers to the encrypted channel, who will have to subscribe to another subscription if they want to follow more than the Saturday match at 5 p.m., still held by BeIN Sports and distributed by the private group. “I regret the choice of Canal+ which is a natural partner”said in
The team Nicolas de Tavernost, recently appointed head of LFP Media, the League Commercial Company.
“” But I do not imagine that they are going on the L1 permanently, he added. The conditions were not met with Canal+ to make us a proposal that is in the interest of clubs. (…) They put significant sums in the European cuts, but there cannot be 490 million euros for the Champions League on the one hand and only 100 million euros for the L1. This gap is not possible. »»
Ligue 1 at a reduced price for those under 26, but …
For his bet to be successful, the former boss of the M6 group and the Girondins de Bordeaux aims “A million subscribers the first year”. And it is counting on more advantageous rates than those initially offered by Dazn to seduce the greatest number. Thus the league channel will cost 14.99 euros per month, a price that will be reduced for those under 26. In any case, this is the promise made by Nicolas de Tavernost.
But the director general of LFP Media has already announced a slight setback. “There will be a promotion within 10 euros for those under 26 on tablets and mobiles. But maybe not from the start for technical reasons “he explained. A risk because the young audience is also the most agile on digital, and he could then fall back to other solutions, illegal, if the promotion was slow to be applied.
