Paris Saint-Germain has published a video on its social networks showing several first team players receiving personalized jerseys from Los Angeles Lakers, personalized in their name and their PSG number.
Ousmane Dembele, a Lakers jersey before the Ballon d'Or?
The Georgian star Khvicha KVaratskhelia received a jersey sporting his number 7, while the French winger Ousmane Dembélé received the number 10. The Spanish midfielder Fabian Ruiz received the number 8, the Russian goalkeeper Matvey Safonov the number 39 and the South Korean striker Lee Kang-In Lakers.
A new step in the PSG strategy
This exchange of jerseys represents a new step in the PSG strategy aimed at positioning itself as a global lifestyle brand beyond the traditional football borders. Under the direction of Qatar Sports Investments, the French champion has established many collaborations with fashion brands, artists and sports franchises outside of football. For PSG, this collaboration contributes to strengthening its marketing presence on the North American market, a crucial market.
After a 1-0 surprise defeat against Botafogo, PSG will face the Seattle Sounders in its last group phase game of the 2025 World Cup on June 23, the two teams fighting to qualify for the next round.
