A world star at PSG is official!

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By: Manu Tournoux

Paris Saint-Germain has changed its dimension since its acquisition by Qatar Sports Investments in 2011. And this, at all levels. Sportingly, the capital's club has stacked the titles over the past 14 years and economically, it has managed to establish major commercial partnerships, like the agreement signed with Michael Jordan. A deal that opened the doors of the North American market more to PSG.

So much so that a US basketball superstar has decided to invest very seriously in the Parisian project. On Friday, QSI announced that Kevin Durant, double NBA champion with the Golden State Warriors and Quadruple Olympic gold medalist with Team USA, reinforced his partnership with PSG. The All-Star winger had already become a minority shareholder of the club in August 2024, via the company Boardroom Sports Holding, LLC.

“This agreement will allow Kevin during (…) to acquire a direct minority participation in the club”said the press release. PSG is counting on the current Phoenix Suns player (36 years old) to advise him on his multisport strategy, especially for “Potential projects in basketball”. A reference to the NBA Europe, a league that the NBA wants to create on the old continent to compete with the Euroligue.

PSG soon in the NBA Europe?

“QSI is pleased to welcome Kevin during as a direct shareholder of Paris Saint-Germain and strategic partner of our grouprejoices Nasser Al-Khelaïfi, the president of Qatar Sports Investments and PSG. We are continuing to advance the club and our extended portfolio thanks to strong impact partnerships that provide strategic value, innovation and international perspective. »»

“With Kevin, we are impatient to develop ambitious initiatives that will stimulate the continuous global growth of PSG and QSI”he adds.
“It is an honor to associate myself with QSI and to be a shareholder of PSG, a club and a city that are so dear to mesaid the basketball player. This club has major projects and I can't wait to participate in its next growth phase and explore new investment opportunities with QSI. »»