It was acquired, the deal concluded last summer between Dazn and the Professional Football League for the diffusion rights of Ligue 1 over the period 2024-2029 is no longer. After a season only, the two parties concerned decided to stop there.
The British platform, by practicing an unsuitable price policy at first, has never found the expected public – barely 500,000 subscribers gathered at the price of multiple discounts. As for the LFP, she did not find in Dazn the expected broadcaster, capable of magnifying the French championship.
It is therefore a white leaf that the league must rebuild the building, with this Monday a first stone laid on the site: the launch of a call for tenders with four prizes at stake for the coming season, which must start on August 15. LFP Media, the commercial subsidiary of the league, thus acting the birth of its own chain according to the team.
Four lots put into play for Ligue 1
Concretely, LFP Media plans to manage the production of matches. The four lots put on the market this Monday concerning magazines; the before and after-mattress; multiplex; and finally the management of editorial personnel. To do this, the League would like to associate with a strong actor in the audiovisual landscape. Namely Canal+, BeIN Sports or Amazon. Dazn remaining an option, like Disney+.
The tender thus launched aims to obtain a guaranteed minimum. A windfall to be distributed immediately between the different actors of Ligue 1, without having to wait for the fruits from hypothetical subscriptions. The fogutant (s) of the 100% L1 chain of the LFP must be able to apply reasonable prices. A sine qua non condition for the success of the project. Recently, Canal+ estimated the ceiling of the permissible monthly subscription to offer the L1 to its subscribers at 15 euros.
