While waiting to see which recruit (s) Paris Saint-Germain will succeed in attracting this summer, the club of the capital is strengthening internally. The Red and Blue have just announced the arrival of Richard Heaselgrave to the Chief Officer chief. Heaselgrave will be responsible for ensuring the commercial strategy of Paris Saint-Germain and “Will be in charge of activities related to global and regional partnerships, hospitality and ticket office, merchandising, media rights, digital products and fans' engagement initiatives”according to the Ile -de -France club.
“”Paris Saint-Germain announces the appointment of Richard Heaselgrave to the post of Chief Revenue Officer. Recognized leader of the sports industry internationally, he will take office in the club in the coming weeks. With more than twenty years of experience in commercial management positions in global sport, Richard Heaselgrave recently held the post of Chief Revenue and Fan Commitment Officer at World Rugby, where he piloted the commercial programs of the World and Women's Rugby World Cups. He also carried out the functions of Revenue and Experience Officer at Tennis Australia, notably in charge of the Australian Open. Also with experience as a commercial office officer of English Football League, he concluded new naming agreements and directed the football League Interactive, a digital entity of 72 clubs. He was also vice-president in charge of international development at the NBA and has held several commercial and event functions within UEFA», Can we read on the press release.
