In January 2023, Olympique de Marseille announced the signing of “collaboration” with the Jul gold and platinum label. The latter's logo adorned from the jersey of Phocaean players.
A partnership far from trivial since the 35 -year -old artist has been one of the biggest record sellers in France for several years. On May 23, the native of the fifth arrondissement of the Marseille city will even give a concert at the Vélodrome stadium. The 60,000 places for this event sold in the space of a few hours.
Last summer, OM renewed its partnership with Jul. His song entitled “Wesh then”, is played after the victories of the team trained by Roberto de Zerbi since February 2 and success against Olympique Lyonnais (3-2). An initiative that first delighted supporters. Except that weariness seems to settle.
Jul, his music at the Vélodrome begins to pill
“Stop with Wesh then, OM. It was extraordinary when they took him out against Lyon, but precisely if you abuse it, there really is no more flavor I think ”, for example complained an OM supporter on X. “I cut direct as soon as it launched it, horrible. It was nice and surprising against Lyon but if it forces like that in every match we breathe “, wrote another fan on the same social network.
The partnership between OM and the rapper Jul label is particularly thoughtful. It allows the Marseille club to anchor itself in popular culture. It remains to be seen whether it will be extended again next season.
