At the start of the season, she cost the price of a good restaurant, 40 euros per month, to use the expression used by the president of Montpellier Laurent Nicollin. The price of Ligue 1 has dropped considerably over the weeks, and Dazn's latest promotional offer has reacted a lot: a end -of -season pass offered for the purchase of a Golden menu at McDonald's, which costs around 15 euros.
So, Ligue 1 is now worth the price of an MCDO? Obviously, yes. The commercial operation carried out this week is a success. According to Le Parisien, the number of Golden menus sold on Tuesday via the McDonalds+ application tripled compared to the usual figures. “It is beyond our forecasts,” slips a source from the famous American fast food.
How many more subscribers for Dazn?
Please note, these are command figures via the application (it was the necessary condition to obtain the DAZN subscription). At McDonald's, the majority of customers use the control terminals present in each restaurant. But it is still a positive teaching.
The principle was as follows: each client who commanded a Golden Ligue 1 menu on the application received by email a reduction code to activate their end -of -season pass on Dazn, to follow the last three months of the season. There were 120,000 codes to distribute, and there was still a bit this Wednesday morning according to Le Parisien.
