It is one of the most resounding blows of recent months on the market for sports equipment manufacturers. Décathlon managed the small feat of winning a contract with Antoine Griezmann. New muse of the French brand, the 2018 world champion has opened a door for other big names in football.
The arrival of a sportsman with such notoriety allows Décathlon to position himself on a market largely dominated by the giants Nike, Adidas and Puma. This type of association is especially beneficial like the brand of the French equipment supplier.
Pedri New Decathlon Ambassador
If Décathlon has not yet completed his stable with other world football stars, since then, the French company has still made another nice blow. And he is the work of Pedri. On Monday, the Spanish international published a most enigmatic message on his Instagram account.
“” The extension made me think. In recent weeks, I have thought a lot about an idea, I do not even exclude a return to the market“, Could we read. A statement that has panicked all the socios of FC Barcelona, ready to imagine a departure from the young attacking midfielder (22 years old). But it was actually an announcement concerning a new collaboration with Décathlon. Unlike Griezmann, Pedri, represented by Adidas, will not have an equipment supplier contract with the brand, but he becomes the new ambassador.
