It is official: SurJ Sports Investment, the PIF sports entity, the famous Saudi investment fund owner in particular of the four main football franchises in the country, entered the capital of Dazn – the majority holder of TV rights of Ligue 1. The president of the British platform, Shay Segev in person, made it the announcement on the LinkedIn social network.
“” As the only truly global entertainment platform dedicated to sport, Dazn is ideally positioned to maximize the scope and accessibility of sport, while providing the best entertainment experience to a global community of passionate fans. I am also delighted to welcome SurJ as an interign of Dazn while we take a new step in our journey to become the World Sport Home “Hads the aforementioned leader.
Only 10% of shares?
While a 50% participation was mentioned, Dazn reports a ” minority participation », Keeping hands on shareholding without closing the door to other upcoming developments. The proportion of the investment granted by the PIF is not specified in this press release but the various echoes raised advance an envelope of $ 1 billion.
Last October, the Reuters agency spoke of such an amount against 10% of Dazn's capital. Recall that Dazn has acquired the exclusivity of global rights for the next club World Cup, from June 15 to July 13 in the United States. Precisely for a billion dollars.
