DAZN is expensive

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By: Manu Tournoux

“Grotesque. Well in line with the channel’s editorial line »Pierre Ménès decided on X after seeing the images from DAZN. The “DAZN Show” offered by the main broadcaster of Ligue 1 (eight matches out of nine per day), half an hour before the last match of the 17th day between PSG and AS Saint-Etienne, Sunday evening at the Parc des Princes, was not a great success.

Rapper Nahir was invited by DAZN to sing his song
Tom Sawyer on the edge of the pitch in the Rouge et Bleu den. A certainly magical moment for this rapper from 93 (he grew up in Bobigny), who released his first studio album in March 2022 (including featurings with Lacrim, Dadju and Alonzo).

DAZN loves playback

However, the musical sequence, relayed by the channel’s X account, received almost only negative comments. It must be said that DAZN and Nahir opted for a playback which enraged Internet users. The song being composed of whispered verses and autotune choruses, the rendering was not very conclusive on the air. This is not the first time that DAZN has asked rappers to perform lip sync at the Parc des Princes before a PSG match. JRK 19 and La Mano 1.9, also from Paris, had proposed The Plan last November.

After causing a scandal among many Ligue 1 followers at the start of the season with a subscription at 39.99 euros per month, DAZN has been increasing its size promotions in recent weeks. DAZN is now available at 19.99 euros per month (and even 10 euros for those under 26). And the British media has decided to strengthen its systems around matches, now with a trio of commentator/consultant/pitch reporter at each match.

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