This 2025 Champions Trophy, relocated and poorly placed in the calendar, is indeed a marketing operation. A showcase for French football abroad, in this case in Qatar where PSG-AS Monaco will compete on Sunday afternoon, the pseudo official meeting must gain market share. And there are no small profits, even for the capital’s extremely wealthy club, owned by Qatar and which will therefore play… at home.
The deep link between PSG and the small gas state of the Middle East will be symbolized for the occasion by an original and exclusive flocking. Luis Enrique’s players will wear a jersey with their name in Arabic. A Qatari artist created this flocking.
After Korean and Mandarin
“ This collaboration is a continuation of a successful association with Fatma Al Sharshani, who had already worked with Paris Saint-Germain in March 2023specifies a press release from the French club. Today, the artist returns with a unique design that celebrates identity and cultural heritage. »
During tours on the Asian continent, we remember that the French champion club, current leader of Ligue 1, had already displayed the names of players in foreign languages: Korean and Mandarin.
