The British broadcaster DAZN, current holder of the rights to the French championship, has just announced the arrival of two emblematic figures of French football. Jérémy Ménez and Bafétimbi Gomis join the platform’s team of consultants, marking a key step in the strategy of reconquering a French market that has so far been unreceptive.
A new career for Ménez and Gomis
Barely retired from the field, the two former French internationals were quick to embrace a new career. Ménez, known for his incisive dribbling, and Gomis, author of numerous striking goals in the French elite, will bring their expertise during major Ligue 1 matches. Their first mission? Comment on PSG – OL, this Sunday, at the Parc des Princes. An expected meeting which should attract attention.
DAZN relies on proximity and expertise
By recruiting these two former Blues, DAZN is not only replacing Patrick Vieira, who left to coach Genoa. The broadcaster hopes to attract a demanding French audience by relying on consultants familiar to supporters. This strategy could be decisive, while DAZN is still struggling to establish itself in France. Since his arrival this summer, the results have been mixed, with an audience considered catastrophic.
With this prestigious double recruit, DAZN clearly displays its ambition: to strengthen its presence in France and become essential for football fans. It remains to be seen if Ménez and Gomis will manage to rally the crowds and breathe new life into the platform.
