Like Ajax Amsterdam recently, Tottenham has also decided to dust off its logo. In a press release, the London club announced that it had modernized and simplified its logo and implemented a whole series of changes to the graphic charter of its brand.
“A club of firsts, Tottenham Hotspur took an unprecedented step in 2006 to modernize its identity by simplifying the badge around its world-famous rooster, which has since stood out for its minimalist and iconic style, and which other clubs imitate today. We have removed the curved ‘Tottenham Hotspur’ text below the rooster. This allows us to increase its scale in different environments and make it a true icon of the club.»
