Moribund a few months ago, unable to validate its new recruits with the Spanish league due to lack of resources, FC Barcelona is doing better. Much better. The club’s performance on the sporting scene attests to this – the Raphinha and Lamine Yamal are working miracles this season and are bringing the Blaugrana colors to the skies. And the situation is also improving in the institution’s coffers.
This Saturday, the Catalans officially announce the signing of a new contract with equipment manufacturer Nike. An agreement covering the next 14 years with a budget of 158 million euros already in hand. By 2038, the Spanish press is talking about a deal worth 1.7 billion euros, or an average of 127 million euros guaranteed each year.
Even better than Real Madrid
“ The new partnership solidifies Nike as the main club partner and official technical partner of all professional and amateur teams, bringing a unique model that strengthens brand association and fuels global retail and licensing growthwelcomes Barça in its press release today.
Nike plays a key strategic role in the club’s retail operations and, together with Barça Licensing & Merchandising, will join forces to develop specific plans related to product creation, supply chain and distribution worldwide. »
Compared to the previous contract, President Laporta was able to obtain 45 million more per season, until 2028. Beyond that, the collaboration will be even more advantageous for the Barcelona residents, who will earn 15 million more until 2038. And this regardless of their performance on the field. For comparison, Real Madrid finds itself ahead, limited to 120 million euros annually until 2028 with Adidas.
