The media are talking about the juiciest sponsorship deal in football history. “ FC Barcelona and Nike, two leading brands in the sports industry, are pleased to announce the start of a new multi-year partnership agreement, which will take effect from this season and which brings a new strategic partnership model of collaboration between the two organizations », Indicates a press release from the Catalan institution published on Saturday.
If we do not mention an amount, the Spanish club could benefit from 1.7 billion euros by 2038. Nike should pay over 14 seasons, an average of around 121 million euros per year. Between 2024 and 2028, the agreement should be increased by 48M per year, and beyond 2028, between 58 and 60M additional per year would be injected into Barça’s coffers.
