A Frenchman appointed head of the Kings League

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By: Manu Tournoux

Djamel Agaoua, former director of Viber and the NBA, becomes the new global CEO of the Kings League, a 7-a-side football competition created by Gérard Piqué, with plans for global expansion.

The Kings League, a 7-a-side football competition created by Gérard Piqué, continues its meteoric rise. This October 16, 2024, French entrepreneur Djamel Agaoua was appointed global CEO of the league. With experience at Viber and in the NBA, Agaoua will be responsible for accelerating the league’s international expansion.

Created in 2023, the Kings League, which combines football, new technologies and social media culture, attracts a young and connected audience, with peaks of 3.7 million online spectators.

Djamel Agaoua at the head of global expansion

The Kings League plans to expand into Italy, Brazil, North America and Asia in the next twelve months. As Agaoua points out, “The Kings League is reinventing football for new generations, mixing sport, entertainment and innovation to captivate young audiences. »

Agaoua, with his experience at Viber and the NBA, intends to capitalize on the enormous popularity of the competition among young people, in particular thanks to its 20 million subscribers and short and dynamic match formats.

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