The goal is announced: one million subscribers by the end of the season, 1.5 million within two years. DAZN, by betting 400 million euros per year on Ligue 1 – for eight live matches – has set these two targets to obtain the expected return on investment, while promising a bonus of 50 million euros to L1 clubs as soon as the second threshold is reached.
Yes, but here it is, at this time, after a big month of championship, this beautiful ambition still seems like a chimera. The figure of 100,000 subscribers is put forward, without being officially confirmed. So much so that the British platform has recently chosen to bet on an aggressive promotional offer, with a discount of 10 euros for new subscribers: from 29.99 to 19.99 euros per month for the offer with a one-year commitment; and with two months at 19.99 euros instead of 39.99 euros for the offer without commitment.
The promotion was originally scheduled to end on September 22.
The feedback from Ligue 1 fans, clubs, the whole market is very good. So, we decided to continue for a week “, rejoices Brice Daumin, CEO of DAZN France, in an interview with Agence France Presse today. A leader who believes that ” the critics are behind us. I think the price has really become a non-issue, because with the welcome promo at 19.99 euros for 12 months we have all of Ligue 1 (including a delayed match, editor’s note)all of Betclic Elite, MMA, in short all combat sports… »
Hundreds of thousands of pirated views on OL-OM
However, you only have to see the use of illegal channels on Sunday evening during the match between Lyon and Marseille to understand that the public is still far from being won over. Several streams on Telegram have exceeded the threshold of 80,000 spectators. And dozens of X (ex-Twitter) and TikTok accounts have simultaneously brought together several thousand people. A hack that is obviously catastrophic for DAZN.
Recently re-elected as head of the Professional Football League, Vincent Labrune assures that he is making this fight one of his hobby horses. We have planned a Ligue 1 college with all the clubs to see how we can accelerate the success of this platform.said the former president of OM. We can push hard for the fight against piracy, which is a scourge. Only we can fight against it and we will do our utmost to make it a success. Starting tomorrow, we will tackle piracy fearlessly on all fronts: media, political, legal. Piracy is like stealing an old lady’s bag at a market. »
