This summer, Kylian Mbappé (25 years old) left Paris Saint-Germain for good. Beyond the sporting loss, the departure of the Frenchman had negative consequences regarding merchandising and marketing. The Team revealed this Wednesday that the capital club, which is delighted to have passed the 10 million fan mark on its WhatsApp channel, has lost many subscribers to its account Instagram.
Indeed, they are 5 to 10 million less since the departure of KM9. The sports daily adds that the residents of the Parc des Princes attract less press and above all that they also sell fewer jerseys without Mbappé, but also Neymar and Lionel Messi, who left a year ago. Apart from Kang-in Lee, who has a big rating in Asia, Luis Enrique’s players are not big sellers of jerseys.
