The announcement surprised many. Earlier in the week, PSG and the Pernod Ricard company announced that they had entered into a sponsorship partnership until 2028. The association of the two brands is somewhat surprising given that the company specializing in wines and spirits is historically linked to the city of Marseille. OM supporters have already announced that they would boycott products linked to the Pernod Ricard box, while Lorraine Ricard, granddaughter of Paul Ricard, creator of pastis and the eponymous brand, daughter of Patrick Ricard, the former CEO of the group, and cousin of Alexandre Ricard, the current boss, herself expressed surprise at this association in a press release. She denounced a distortion of history.When business betrays its roots, it damages its history and takes risks with its future.” In turn, Benoît Payan made his comment, and demanded accountability from management.
“I wasn’t happy to see that, we didn’t really understand. I even think that at Ricard, not everyone understood what was happening.assures the mayor of Marseille, who will meet Alexandre Ricard in the coming days. I will ask him how and why we came to support PSG. Should we see it as the fact that now the Marseillais are invading Paris and taking control of PSG, which would be the positive side, or are there other intentions? he asks himself into the microphone of BFM Marseille. I will ask him the question. You know, the Ricard family, its founder, are people intrinsically linked to this territory. I will ask them again the question of the link with this territory. Because, to use a play on words, the people of Marseille laugh yellow.» The meaning of the formula.
