Paris Saint-Germain already has many sponsors, including American equipment manufacturer Nike and Qatar Airways. On Monday, the capital club announced a new partnership with Pernod Ricard, the global spirits giant.
“We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality and elegance as Paris Saint-Germain.declared the director of partnerships and sponsorships of the reigning French champion, Nicola Ibbetson, in a press release. This partnership is a perfect synergy, where each brand enhances the other, and together we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”
PSG will stock up on champagne in the Phocaean city
As part of this agreement, the French company founded in 1975 and headquartered in Marseille, becomes the exclusive supplier of champagne and spirits to PSG. This should allow the world’s number two in spirits to strengthen the presence of its brands at events and celebrations linked to the Rouge et Bleu.
“In recent weeks, the whole world has seen how sport is a matter of audacity, passion and unity; values that fully resonate with the vocation of Pernod Ricard, creators of conviviality.reacted Philippe Guettat, executive vice-president in charge of brands for the group which markets Ricard pastis, Malibu rum, Jameson, Chivas, Ballantine’s whiskeys and Absolut vodka. With this partnership with Paris Saint-Germain, we want to celebrate the beauty of unity and accomplishment, through the magic of sport. We will support PSG and its great ambitions for the seasons to come. »
