An American fast-food giant would have offered 60 million euros over three years to regain the naming of the French championship.
Since 2019, Uber Eats has given its name to Ligue 1. The subsidiary of the VTC giant, specializing in home delivery of cooked meals, had replaced Conforama, which had been a partner of the Professional Football League since 2017.
According to Daniel Riolo, the French championship is preparing to change major partners. “Uber Eats was the partner of Ligue 1 for 15 to 16 million euros per year. They did not want to continue at that price. And there, a file was placed on the desk of Vincent Labrune (the president of the LFP, editor’s note), with a tidy sum,” announced the sports journalist on Monday evening in “L’After Foot”.
The McDonalds folder at the top of the pile
McDonald’s would be on the verge of becoming the next name of Ligue 1.“It came from the top. This is the McDonalds file. They haven’t yet planned the communication for junk food and everything, they are working on it. (…) It will be around 60 million euros over three years, it’s a clear increase”continues the sidekick of Gilbert Brisbois on RMC.
The largest fast food group, which has 40,200 restaurants in more than 100 different countries, confirmed to Foot Mercato be “in active discussions on the naming of Ligue 1 for future seasons”.
