The QSI version of Paris Saint-Germain still cannot win the sacrosanct Champions League despite the hundreds of millions of euros invested in the transfer market. On the other hand, in terms of marketing, the capital club has succeeded in imposing its brand all over the world. A strategy that inspired the NBA franchise, the Brooklyn Nets.
“An incredible model that many teams can follow. It is one of the leaders in professional sports when it comes to building a brand on a global scale. At the intersection of sport and lifestyle culture. We think there is a lot to learn from PSG. You will see interactions between the Nets and PSG when we are there (for the NBA Paris Game). We are very excited to develop our relationship and perhaps collaborate in the future”declared Nets vice-president in charge of marketing Andrew Karson in the columns of The gallery.
