It’s a deal that would make the world’s biggest brands pale in comparison. Hoped for several months, PSG has just announced the arrival of a brand new investor, Arctos Sports Partners. “For QSI, in addition to the arrival of a leading strategic partner and new investments to take the club to the next gear, the transaction with Arctos also symbolizes the incredible growth and appreciation in value of PSG under the supervision of QSI for more than ten years, thus establishing a new benchmark in European football”writes the club press release.
After considering taking between 5 and 15%, the American partner finally opted for a figure of around 12.5% participation. “We are pleased to welcome Arctos to the Paris-Saint-Germain family, as a partner and strategic investor. As a club and institution, we are entering the next exciting phase of PSG’s growth and development.”, reacted Nasser Al-Khelaïfi. With an overall value of the club estimated at 4.25 billion euros, Arctos therefore recovered its share for €531 million.
€531 million entered into the coffers for QSI
This participation may be in the minority, but the club still owned by QSI will continue to grow. This contribution will offer greater development from a marketing point of view in particular, but also to increase revenues, and why to bring more presence to the PSG brand in new markets, or at least strengthen it as in the United States. United. This timeshare will also facilitate the organization of sporting and even extra-sporting events, always marked with the seal of the famous Eiffel Tower logo.
With this new money, the Qatari owner will be able to accelerate his next projects around the club. In addition to the extension of Kylian Mbappé, a chestnut subject, there is also the question of the stadium. In conflict with Paris town hall over the expansion of the Parc des Princes, QSI is considering building its own enclosure. This summer, he completed the PSG Campus in Poissy, leaving the historic Camp des Loges. As a reminder, the club was bought by Qatar Sport Investement for €70 million in the summer of 2011. Times have changed a lot in the space of 12 years.
