AC Milan: Milan management moves to the Middle East!

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By: Manu Tournoux

AC Milan opened Casa Milan Dubai on Sunday evening with a ribbon-cutting ceremony in the United Arab Emirates city. The initiative is part of an even broader project of global expansion of the Rossoneri brand, planned by the American owners of RedBird who see in the Dubai offices the desire to strengthen the Lombard club’s commitment to the United Arab Emirates and throughout the Middle East, where the Milanese Diavolo can count on a base estimated at around 35 million fans: “Casa Milan Dubai represents our commitment to global growth and our strong belief in the potential of the Middle East market. We are proud to strengthen our presence in a key region for the club and to continue to consolidate our relationship. with our partners, including Emirates, who have been with us for 15 years, making our partnership one of the most recognizable, respected and long-standing in world football”explained general manager Giorgio Furlani.

The new Dubai office makes the Rossoneri the first Italian football club to open an office in the “Mena region” (Middle East and North Africa) and will also be useful – and above all – in maintaining new relationships in a particularly strategic where the club can rely on existing partners, including Emirates (main partner and partner since 2007) and Siro (official hotel partner). Casa Milan’s Dubai headquarters is located on the 31st floor of Icd Brookfield Place, in the heart of Dubai International Financial Centre. Present at the inauguration ceremony were Director General Giorgio Furlani, Commercial Director Maikel Oettle, Algerian midfielder Ismael Bennacer and His Excellency Mohammed Ibrahim Al Shaibani, Director General of His Highness the Court of Rulers of Dubai and Director General of the Icd.