When marketing takes precedence over sports. Saturday, at 4:15 p.m., FC Barcelona will host Real Madrid for a promising Classico. In the standings, the Merengues occupy 1st place in La Liga, just three points from the Blaugrana, who will play in front of their home crowd. A meeting that is already decisive for the rest of the season. So, the Catalans are doing everything they can to win, even playing with a special tunic. Indeed, the people of Barcelona will wear a jersey with the Rolling Stones logo as sponsor, to exceptionally replace Spotify. A jersey victim of its success since the 700 pieces put on sale online have all found buyers.
MD reported that around thirty fans gathered in front of the club’s official store to get their hands on this new tunic. But this jersey, rare (1899 copies), has a huge price: 399.99 euros. On the Internet, all of them are sold like hot cakes and it is now impossible to buy them, at home or outside. A real marketing coup since within the Barça store, the rock group’s music is broadcast all day long. Better still, a Spotify link has been added in the box of the jersey purchased to allow you to listen to the new Rolling Stones album, “Hackney Diamonds”.
