Lionel Messi earns $200 million more on Instagram than his MLS rivals, with Javier “Chicharito” Hernandez hot on his trail.
The Argentine superstar is now the biggest attraction in American football, after the seven-time Ballon d’Or winner made a spectacular move to Inter Miami. He has helped raise the profile of American football, with VIP guests flocking to see him in action, while ticket prices skyrocket every time he takes the field.
Messi is a marketing dream and he takes full advantage of it on social media. A study of Betting.com revealed that the winner of the 2022 World Cup earns an average of $4.9 million for each sponsored post on Instagram. These numbers put him up to $206.6 million for the 2023 calendar year.
To put these numbers into context, LA Galaxy forward Chicharito ranks second on the MLS Instagram earning list, but the Mexican international receives $62,500 per post and just over $1 million per post. total. Lorenzo Insigne is in third place with £22,450 and $134,700 respectively.
