Failing to be at the level that its supporters expect this season, Chelsea have at least obtained the right to display their main shirt sponsor in the Premier League.
Good things come to those who wait for. A proverb that Chelsea supporters perhaps repeat to themselves to maintain hope of seeing better days for their team. Because in the wake of a mediocre last season, the start of the 2023-2024 financial year is not more encouraging. But like an episode concerning their jersey sponsor, all is perhaps not lost.
As indicated The Evening Standardthe Premier League finally gave the green light to the partnership between the London club and the company “ Infinite Athlete“, specialized in sports data. A contract which will therefore allow the latter to be displayed prominently on the jersey of the Blues. Enough to also bring a little money into the coffers of a particularly spendthrift club since the takeover of power by American businessman Todd Boehly.
Attack at half mast
As for the athlete, it’s another story since Mauricio Pochettino and his men have been in complete fog since the start of the season. Only fourteenth in the Premier League, Chelsea have won only once in six league games, what’s more with an attack starving in terms of goals scored (five). THE Blues remain on a series of three unsuccessful matches (two defeats and a draw) and will try to revive next Monday at Fulham.
