While Canal+ hopes to strike a big blow when awarding Ligue 1 TV rights for the period 2024-2029, Amazon, which currently broadcasts 7 of the 9 championship matches, is not ready for any madness…
To approach the famous billion euros, the amount hoped for per season for the TV rights of the two professional championships, the president of the LFP Vincent Labrune should not necessarily count on Amazon. As RMC Sport indicates on Sunday, the American giant “ look at this call for tenders with a little more distance compared to the last one » and the managers do not intend to do any “craziness” during the auctions scheduled by the league on October 17.
Amazon arrived in 2021 in French football, buying lot 1 abandoned by Mediapro for 250 million euros. The Ligue 1 Pass, on the Prime Video service, has since offered 8 then 7 Ligue 1 matches each weekend, including the Sunday evening poster. The problem is that the LFP is now offering a lot 1 at 530 million euros minimum per season, for the best match of the weekend, the 2nd choice (Friday evening) and the 4th, and a lot 2 at 270 M€ with the 3rd choice (Saturday evening) and choice meetings 5 to 9.
The whole of Ligue 1 thanks to Canal+?
Canal+ would be determined to recover the biggest Ligue 1 posters by offering lot 1, despite the deleterious relations between the audiovisual group and the LFP since the arrival of Amazon. Its new partnership with DAZN should be decisive during this call for tenders. Still according to RMC, beIN Sports is very interested in lot 2, “ even if its amount is currently high “. This would delight C+ subscribers, who would have 100% of matches via the same service. But other candidates could strike hard by recovering two thirds of the French elite.
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