During an interview, the executive vice-president of MLS measured the importance of the arrival of Lionel Messi at Inter Miami.
Party atInter-Miami after a mixed spell with Paris Saint-Germain, Lionel Messi was quick to find its place in MLS, the American championship. A major player in his club’s victory in the Leagues Cup, the first trophy in its history, the Argentinian international scored a goal and provided two assists in his first three MLS matches, contributing to Miami’s good results as the club remained on eleven match without success in the league.
Messi blows up MLS numbers
Unsurprisingly, its impact can also be measured off the pitch. The arrival of the seven-time Ballon d’Or blew up audiences for the North American championship. “The numbers are incredible”rejoices the executive vice-president Nelson Rodriguez. “Since he’s been here, it’s been something else. I told my colleagues that they weren’t going to imagine the huge impact Messi was going to have, and I can’t imagine it either. The talent he has is impressive, for me he is unique. And I’m proud that he chose Inter Miami and MLS to pursue his career.”he said in an interview with ole.
Nelson Rodríguez, executive vice-president of the MLS, contó cómo es el fenómeno Messi en la liga de los Estados Unidos 🔟👔
💬 “In New York paid 10 thousand dollars for Messi, that’s an atracción que solo puede genera él”
🔛 Predete a la transmisión en vivo through… pic.twitter.com/jvKcU3GtWf
— Diario Ole (@DiarioOle) September 6, 2023
As far as MLS TV rights are concerned, the first three games Messi has taken part in have been the three most-watched of the season, which started at the end of February. « On Apple (TV), who we have a broadcast deal with this year, the three most-watched games were Messi’s first three. In Los Angeles, a ticket to see him play cost more than attending the entire season of the city’s team. I’m a child of Pelé’s New York Cosmos, that’s where football bit me. It will be the same for Messi, a lot of boys and girls will want to play like him.”, Rodriguez explained. The influence of the former Barcelona player should once again take effect during the Herons’ next match on the night of Saturday to Sunday against Kansas City.
