Cristiano Ronaldo’s arrival in Saudi Arabia has significantly increased Saudi Pro League revenue and TV rights.
The signing of Cristiano Ronaldo has Al Nassr last December surprised as much as it disappointed most football followers. The Portuguese star indeed left Europe to join a championship devoid of any star or big team and for an exorbitant salary. But a few months later, under the influence of the fivefold Ballon d’Or and with a golden contract, the Saudi championship managed to afford many great players.
Monstrous numbers
🚨🚨🚨: Carlo Nohra, Saudi League Operations Director:
“Matches are now shown in around 140 countries and broadcast revenue has increased by 650% since Portugal’s Cristiano Ronaldo joined the league after leaving Manchester United… pic.twitter.com/amXbMxVtND
— SPL 🇸🇦 (@ActuSPL) August 27, 2023
The Ballon d’Or title Karim Benzema, Neymar, Roberto Firmino, N’Golo Kanté, Riyad Mahrez… Many have succumbed to the Saudi sirens. But the former Real Madrid player’s influence doesn’t stop there. In an interview given to acethe head of operations of the Saudi league Carlo Nohra measured the changes brought about by CR7 with gigantic numbers. “Signing Cristiano Ronaldo from Saudi Arabia helped broadcast the championship to 140 countries and increased league revenue by 650%”he explained.
One thing is certain, the arrival of Cristiano Ronaldo in Saudi Arabia has completely changed the situation for this championship, which was still almost unknown to the general public a few months ago.
