The box of France Télévisions!

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By: Nicolas Gerbault

Despite the elimination of the French team of Hervé Renard in the quarter-finals, France Télévisions believes that the broadcast of the Women’s World Cup in Australia and New Zealand was a “success”.

If the French women’s team could have done much better than a quarter-final at the 2023 World Cup, eliminated by Australia, one of the two host countries, after an epic penalty shootout , France Télévisions is happy to have broadcast the competition alongside M6. Faced with disproportionate demands from Fifa, it was the French government that pushed the two audiovisual groups to buy the TV rights to the World Cup at the last minute.

Success for the FIFA Women’s World Cup 2023! “, launches a press release from france.tv on Tuesday, which announces that it has gathered 31.6 million viewers, or 55% of the French population, despite unfavorable schedules (with kick-offs from 4 a.m. to 12 p.m.). A rather crazy overall score, which was achieved thanks to the quarter-final of Hervé Renard’s Bleues against the Australians, with 5.7 million viewers on average ahead of France 2, or 69.6% audience share.

Unlike M6, France Télévisions widely broadcast videos of the meetings (and not only those from France) on its social networks, which enabled it to reach 5 million views on digital, counting live and replays on its various channels. Finally, the Spain-England final last Sunday, won by La Roja, brought together 3.1 million viewers. This is less than in 2019, with a USA-Netherlands with 6 million viewers.

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