Co-broadcaster of the 2023 Women’s World Cup, France Télévisions was delighted with the audiences achieved during the competition, even if France did not pass the quarters.
It took a long, long time before a French television channel raised its hand and agreed to pay to broadcast the 2023 Women’s World Cup. compatible with potential audience records (the competition took place in Australia and New Zealand, this involving matches broadcast in the morning in France), it even took the intervention of the Minister of Sports to convince France Televisions And M6 to meet the challenge. And obviously, the broadcasters seem satisfied with the result.
Anyway, that’s what France Televisions indicated since the group described the broadcast of the World Cup on its antennas as a “success”. However, the figures are not all flamboyant. Even if the quarter-final lost by Hervé Renard’s Bleues against the Australians (0-0 aet, 7-6 on pens) offered a good average of 5.7 million viewers, the whole thing was largely weighed down by that famous jet lag.
Relative success
Thus, the final between Spain and England (1-0) broadcast last Sunday at noon will have drained only 3.1 million viewers. This is almost half as much as the 2019 final between the United States and the Netherlands (2-0) which attracted 6 million curious people. By comparison, and even if the poster and the time necessarily had a huge impact on the result in France, the final of the 2022 World Cup between France and Argentina had gathered more than 24 million viewers, with a peak at 29.1 million.
