For a long time, TV broadcasters shunned this Women’s World Cup. And yet…
The France team is in the round of 16 of the World Cup. After a half-hearted first round in terms of opposition to Jamaica and Panama, but with a great victory all the same over Brazil, Les Bleues enter the knockout phase against Morocco next Tuesday. A match which will be broadcast on M6 and which will undoubtedly meet its audience.
Until then, in fact, the players of Hervé Renard, despite relatively early hours, were able to bring together an average of 3.89 million viewers, on France 2 or M6. They were 3.43 million for the opposition to the Jamaicans (0-0) and the Panamanians (6-3 victory), but also and above all 4.29 million to witness the success so precious in front of the female Seleçao (2-1). This for an average audience share of 32.9% according to Médiamétrie. A nice score!
A craze already observed in 2019
Already in 2019 during the World Cup organized in France, the tricolor women had fascinated the crowds, with an average of 9.3 million viewers at 41.2% audience share on TF1. Has much more buoyant broadcast times. Other parts of this 2023 World Cup have also recorded good performances. This is particularly the case for the Canada-Australia (0-4) posters broadcast on France Télévisions and South Korea-Germany (1-1) broadcast on W9. For almost a million viewers.
