France ended up paying the rights to broadcast the next World Cup. This does not prevent M6, one of the channels concerned, from calling FIFA to order and its moral lessons.
After weeks of uncertainty, France has found its broadcaster for the World Cup which will take place next month in Oceania. The standoff ended with an agreement to allow France Télévisons and M6 to co-broadcast the event. The way for FIFA to recover a more interesting sum, and for two channels to retransmit this event which inevitably interests football enthusiasts, but which was offered at early morning hours and in the middle of the summer, which is not the preferred period for content monetization.
M6 attacks FIFA for the dates of the World Cup
As a result, the agreement was still reached, the government having also lobbied for this to succeed and for France to avoid a fiasco, as it is rare that a major international championship is not accessible in the country. Regarding the amount, nothing has been revealed, but it must be much lower than the 10 million euros requested by FIFA for this event, with the bloodshed of Gianni Infantino who had spoken of a “slap” coming from Europe faced with the reluctance of broadcasters in major countries.
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For Nicolas de Tavernost, historical boss of M6, it is time to put things back in place, and the “slap” comes rather from FIFA, which has decided to place this World Cup in a completely calm period, and where the football is no longer necessarily very popular. Nothing prevented to offer this competition in June, with a much greater success at stake. ” The price ? I won’t comment… We put a price compatible with the economy of this great event. As you know, it takes place in the summer, at unfavorable times and in addition, the conclusion is made late. The price takes this into account. explained the leader of M6, before making it clear that the world football body was not going to give him moral lessons. “Everyone defends their interests. FIFA is not used to defending them with a lot of tweezers. We remain very calm about that. We have not chosen the date or the place of the World Cup.delivered NDT, for whom the non-broadcasting of the World Cup by his channel would not really have been a drama.
