Just before the defeat against Clermont on Saturday evening during the final day of Ligue 1, PSG announced on its social networks the departure of Lionel Messi, two years after the signing of the Argentine world champion.
Lionel Messi and Paris Saint-Germain, the story will have lasted two years and then that’s it. On Saturday evening, the capital club formalized the departure of the Argentinian international, at the end of his contract and who therefore played his final match against Clermont in the colors of PSG. After the World Cup, discussions were advanced for an extension of one or even two years of La Pulga’s contract… which ultimately did not materialize. And obviously, the Parisian supporters do not regret this decision taken on the side of Doha, Messi having been booed several times for his last outing at the Parc des Princes.
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Luis Campos and Nasser Al-Khelaïfi want to open a new chapter and have therefore chosen not to extend Lionel Messi, any more than Sergio Ramos. Sportingly, it will be essential to bridge these two starts, but it seems possible. At the marketing level, however, the impact of a player such as Lionel Messi will be difficult to replace. And as proof, PSG have already lost 1.5 million followers on Instagram in the space of two days since the announcement of the departure of the former captain of FC Barcelona.
The departure of Messi impacts the social networks of PSG
PSG went from 70.4 million followers on Instagram on Saturday to 68.7 million this Monday noon. Irrefutable proof that despite sporting performances not always at the expected level, Lionel Messi has brought a lot to the Parisian club in terms of marketing and therefore merchandising. An impact that was measured in particular in the sale of jerseys in France and all over the world for Paris Saint-Germain. Last week, the JDD revealed that when he signed with the champions of France, the Argentine world champion had generated sales of jerseys 50% higher than those of Neymar when the latter had joined PSG. While the Brazilian had already broken a record. On social networks, fans of the capital club are delighted with the departure of those they consider to be Footix and give in to gamblers.
